You built something different, but you sound just like everyone else

In Y Combinator's W24 batch, over 50% of companies were working on AI. W25 was probably 90%. Think of your ideal customer—dozens of well-funded startups are banging on their doors. They're all hiring the same cracked engineers and making the same pitch: agents for this, copilots for that.

Now think about your product positioning. Is it crystal clear and unique? Does it make your customers want to bet their career on your product?

It doesn't matter if you sell AI workflows to accountants or you're summoning AGI. All that matters is that your buyers feel something different. If you don't make them, someone else will.

Building exceptional positioning takes 20-30 hours of singular focus. You can do it in one intense weekend, and I can help.

You (founders) and I will meet in person on Saturday morning. We'll spend two very long days digging into your customers, market opportunity, and your very reason for being. We'll plumb the depths of your customer's psyche, and you'll emerge with incredible clarity on your product's unique value and the means to convey it.

Exceptional positioning feels magical. Your customers' eyes light up. Sales cycles move faster. Contract sizes grow. It's within reach, you just need to lock in.

Reach out.

FAQ

Who do you work with?
Founders of B2B AI companies who have seen the first glimmers of product-market fit and need to accelerate. Usually seed to series A. I work best with companies pursuing deals with a $15k ACV or larger.

What are the outputs?
Artifacts and training to prepare you with a compelling product narrative for a rigorously-defined ICP. Specifically, an internal positioning & messaging document, market-facing product narrative, and a concise ICP definition. These three artifacts will form the foundation for your entire go-to-market motion.

Can we work together remotely?
Apologies, but no.

Can we work together during the week?
Apologies, but no. Working on weekends avoids distraction during the creative process.

About

I lead product marketing at Poggio (Accel, Spark). Previously: Common Paper (YC W23), Stitch (acq.) See LinkedIn or X for more.